Video types with simplified communication
ANIMATED EXPLAINER
Every animated explainer video we create has a specific objective, actually 3 of them:
1) EDUCATE
2) SIMPLIFY
3) CONVERT
The world of animation is continuously evolving and fragmenting based on specific objectives and nuances.
That’s why it’s important to find the ideal solution based on what each company wants to achieve.
There are different methods to achieve the result you desire, based on specific needs and the investment you want to make:
CLASSIC
It’s simply the most popular and widely used type of animated explainer video on the web and by VideoAnimate, obviously for excellent reasons.
In this type, both characters and scenes are created in a two-dimensional space, using perspective to give the illusion of depth.
This type of animated explainer video is called “2D Animation” and is highly versatile.
Thanks to this versatility, when the animated video is created properly, the result is a clip capable of evoking powerful emotions that can easily “hypnotize” the intended audience.
Where necessary, we integrate 2D with 3D-processed images to make the video even more unique.
WHITEBOARD
Another type of VideoAnimate video we create, widely popular and used on the web, is the “Whiteboard” video. This type is fantastic for exploring the details of a product, service, process, or concept.
As you may have guessed, this type of animated explainer video consists of a hand “drawing” black line animations to illustrate the products/services or concepts involved.
This type is very popular for its effectiveness, as its dynamic and simple nature allows for clear explanation of even complex concepts, keeping the audience engaged who will feel accomplished after watching one thanks to mirror neurons.
CUSTOMIZED
The main difference between this type of animated explainer video and the “Classic” type is that in the first, ALL characters, objects, and settings are “templates,” meaning they have already been created.
This isn’t a bad thing; in fact, this way you don’t have to worry about creating every single element from scratch, but can focus immediately on video creation, thus saving valuable time.
The “Customized” type, instead, involves creating everything from scratch. Both types are engaging, simple, and effective, but this type, being 100 times more versatile, is better able to represent totally abstract concepts or notions.
They are dynamic, fluid, and colorful, perfect for quick and effective synthesis, just like classic animated explainer videos.
MIXED
As you can guess from the name, it’s a mix of various types.
It has pre-created elements from the “Classic” type, elements created from scratch from the “Customized” type, and especially real scenes and images!
Blending animations and real elements well is difficult, but when done professionally and keeping the objective clearly in mind, while using the right marketing skills… the result is an explainer video capable of perfectly uniting reality with animation.
SOCIAL PACKAGE
If you want to attract attention on social media with a short and impactful video that can capture your potential customer among thousands of content pieces… The social package has been specifically designed.
It’s an extraction from the main video where the most impactful content is chosen to lead your target to click the link or fill out the form. The videos are created in 9:16 format, square with bands and 16:9 with a duration of 15-20 seconds
2D and 3D
The ability to explain in simple terms, 2D storytelling combined with the great visual impact of 3D. The result? A unique video that skillfully mixes clarity and depth of information for those who need to communicate physical product features in all their parts. Even where a traditional video couldn’t reach.
AUGMENTED MIX
What if you could enhance the communication of a real video?
Maintaining even higher attention, emphasizing the words of those in front of the camera and enhancing concepts, making them even clearer and more memorable. This is the power of integrating animation with live-shot video
3D Animation
Do you have a physical product? A Machine? A Medical device? Imagine being able to show all its details, composition, features, or how it works with maximum clarity. Above all, giving a perception of highest value that takes your communication to another level.
This is the power of 3D videos for companies
How is a VideoAnimate
created?
WHAT DO YOU NEED TO SIMPLIFY URGENTLY? LET'S TALK ABOUT IT!
Stefania
Senior Consultant
