5 STEPS + 2
TO ACHIEVE YOUR GOAL
A process to create videos that maximize your marketing and sales team's internal initiatives.
A process to create videos that maximize your marketing and sales team's internal initiatives.
DURATION 3 DAYS
1st
IN-DEPTH ANALYSIS OF YOUR COMPANY AND STRATEGY
DURATION 3 DAYS
Consultation with the project manager
- Study of your industry sector
- Ideal customer profiling
- Analysis of your competitors
- Differentiating elements
- What are the sales drivers
- Animated video purpose
The project manager's role
You will have a dedicated Project Manager for effective communication between us and your company, who will ensure compliance with timelines, investments, and quality of your project.
WHAT IS THE OUTCOME OF THIS PHASE
We have a clear understanding of your company's ecosystem
We contextualize the video within your business strategy
We create a persuasive video based on your objective
We integrate clear and effective communication in the video
DURATION 4-5 DAYS
2nd
VIDEO SCRIPT WRITING, REVIEW, AND APPROVAL
DURATION 4-5 DAYS
You are assigned to the best copywriter in your industry
The copywriter's role
The copywriter drafts the video script with the most effective communication approach, which will ensure a persuasive message that resonates with your target audience's mental dialogue.
WHAT IS THE OUTCOME OF THIS PHASE
We have a solid written script to create the screenplay
We know the video's dead spots and how to enhance them
We find the tone and narrative rhythm that integrate perfectly into your project
We plan the next graphic steps with absolute certainty
DURATION 1 WEEK
3rd
SCREENPLAY AND STORYBOARD CREATION
DURATION 1 WEEK
A concrete example of storyboard
WHAT IS THE OUTCOME OF THIS PHASE
We have hand-drawn designs to base our computer graphics on
We know which scenes serve as the cornerstone for the entire video
We set in advance which essential details to highlight in your video
We reduce to zero the likelihood of costly graphic errors
DURATION 2 WEEKS
4th
GRAPHIC DRAFT DEVELOPMENT, REVIEW, AND APPROVAL
DURATION 2 WEEKS
A concrete example of storyboard
The video maker's role
You will have one or more video makers to create your graphic project exactly as you desire it, without limits, according to your style and preferences, who will guarantee the transformation of your vision into reality.
WHAT IS THE OUTCOME OF THIS PHASE
Integration of sensory stimuli in the video...
Integration of sensory stimuli in the video...
DURATION 3-4 DAYS
5th
VOICE OVER AND SOUND EFFECTS
DURATION 3-4 DAYS
We choose the perfect mix of voice and sound
The professional voice over role
Thanks to this figure, you will be able to harness the power of voice for your video and give "color" to your message, creating empathy with your potential customer.
The sound effects designer's role
Allows you to create custom sound effects and subliminal messages for every scene, every movement, every small detail, even the most imperceptible.
The sound effects designer's role
Allows you to create custom sound effects and subliminal messages for every scene, every movement, every small detail, even the most imperceptible.
WHAT IS THE OUTCOME OF THIS PHASE
Guide the user throughout the video to the CTA, easily, as if on a "slippery slope"
Increase effectiveness in every transition and frame, highlighting the details that matter
Give rhythm and tone to the animated video to maintain attention and amplify emotional impact
DURATION 2 DAYS
6th
VIDEO ANALYSIS WITH ARTIFICIAL INTELLIGENCE
DURATION 2 DAYS
We predict your animated video's performance
HOW DO WE DO IT IN PRACTICE?
We do it with an artificial intelligence model trained on a sample of over 120,000 consumers worldwide, which has learned from over 100 billion brain responses with eye tracking, gaining a deep understanding of human responses and enabling precise prediction of user reactions.
The AI Specialist's role
Analyzes the video with the world's most powerful artificial intelligence tools to locate key opportunities and critical areas that a human person would not be able to detect.
WITH THIS PHASE WE ANSWER THESE QUESTIONS IN ADVANCE
WHAT IS THE OUTCOME OF THIS PHASE
We simulate and compare heatmaps and cognitive scores of multiple versions of your video to deliver the best one
We ensure videos are effective without burning your A/B testing budget
We monitor our creations against industry standards to exceed them in every iteration
We maximize creative performance with data-driven design, eliminating guesswork from design processes
7th
DELIVERY AND ONGOING SUPPORT
Once the work is finished, you won't be left alone
YOUR VIDEO ENDING
Each video will be delivered with two different endings, making the project versatile and adaptable to different contexts.
Website video
"Visit the website for more information!"
Advertising video
"Click here and discover our product!"
THE BENEFITS OF OUR APPROACH
Video animation works in your business strategy and becomes a superior commercial and communication tool compared to common distribution means.
You immediately convey a "WOW" effect to your target audience, keeping them glued until the last word of your content.
You persuade because you communicate in your target's language and inner dialogue, overcoming the resistance, prejudices, and objections they have before taking the action you desire.
You achieve your set goal because you show your target how you can be the key to overcoming their deepest fears and realizing their most ardent desires.
Video animation works in your business strategy and becomes a superior commercial and communication tool compared to common distribution means.
You immediately convey a "WOW" effect to your target audience, keeping them glued until the last word of your content.
You persuade because you communicate in your target's language and inner dialogue, overcoming the resistance, prejudices, and objections they have before taking the action you desire.
You achieve your set goal because you show your target how you can be the key to overcoming their deepest fears and realizing their most ardent desires.
